Crave-Worthy By Design
Ajinomoto
The Gyoza Has Landed
- Video Production
- Casting
- Animation
- Editorial
- Color
- Motion Graphics
- VFX
- Sound Design & Mix
The Challenge
Ajinomoto needed a campaign to make their frozen gyoza stand out in a crowded category, showcasing flavor and quality without feeling overly polished.
The Spark
What if we turned a plate of gyoza into the star of its own music video, blending food, fun, and nostalgia to show just how craveable Ajinomoto can be?
The Delivery
Directed by Miles & AJ, the spot dives headfirst into a stylized world of bedroom karaoke, kitchen dance battles, and one giant CGI gyoza with killer moves. The campaign blends practical sets with visual effects, choreographed dance, and irreverent humor, positioning Ajinomoto as the ultimate sidekick for people who take their meals (and their music videos) seriously.
