Tree Hut Slay the Cosplay
Step Into Self Care
- Challenge
- Amid the brand-heavy environment of Comic-Con, Tree Hut needed a way to stand out and create a memorable, self-care-focused experience for attendees.
- Spark
- What if we offered a refreshing moment of self-care amidst the Comic-Con chaos, where attendees could feel pampered and personally connected to the Tree Hut brand?
- Delivery
- We transformed a custom-wrapped Airstream trailer into a Tree Hut self-care oasis, with three makeup stations staffed by Hollywood SFX artists applying avatar-inspired designs. Attendees sampled products while capturing photos with a 3D diamond art installation. Guests who shared on social media received free Tree Hut products, amplifying organic brand reach, while brand ambassadors highlighted Tree Hut’s message of fun, accessible self-care—all delivered in under two weeks from concept to launch.
- Services
- Event Production, Event Capture, Fabrication, Photography, Social Assets, Casting, Editorial, VFX, Sound Design & Mix, Color
