Step Into Self Care
Tree Hut
Slay the Cosplay
- Research & Strategy
- Concepting
- Event Production
- Event Capture
- Fabrication
- Photography
- Social Assets
- Casting
- Editorial
- VFX
- Sound Design & Mix
- Color
The Challenge
Amid the brand-heavy environment of Comic-Con, Tree Hut needed a way to stand out and create a memorable, self-care-focused experience for attendees.
The Spark
What if we offered a refreshing moment of self-care amidst the Comic-Con chaos, where attendees could feel pampered and personally connected to the Tree Hut brand?
The Delivery
We transformed a custom-wrapped Airstream trailer into a Tree Hut self-care oasis, with three makeup stations staffed by Hollywood SFX artists applying avatar-inspired designs. Attendees sampled products while capturing photos with a 3D diamond art installation. Guests who shared on social media received free Tree Hut products, amplifying organic brand reach, while brand ambassadors highlighted Tree Hut’s message of fun, accessible self-care—all delivered in under two weeks from concept to launch.
