Turning Moments into Movements
Google Play
Activation Roundup 2024
- Concepting
- Event Capture
- Photography
- Social Assets
- Editorial
- VFX
- Sound Design & Mix
- Color
- Motion Graphics
The Challenge
Showcase Google Play as the ultimate event experience, capturing the energy of each activation.
The Spark
What if we could translate the excitement of each live activation into a visual experience that feels just as immersive?
The Delivery
Our team captured Google Play’s activations at Pokémon GO Fest, Comic-Con, and Zedd in the Park, creating lasting assets that extended each event’s impact beyond the day. We documented exclusive experiences like the "Wild Claw" and "Google Playground," which featured interactive games, meet-and-greets, and special rewards. Using FPV drone shots and on-the-ground capture teams, we shot and delivered high-quality content within 48 hours, keeping momentum strong and highlighting Google Play Points rewards and community participation.
