Burning rubber, on the snow

The Challenge

Challenge the misconceptions surrounding winter tires for eBay Motors.

The Spark

What if we created a winter driving course where motor enthusiasts/journalists could put stock tires and winter tires to the ultimate seasonal test?

The Delivery

Ready, set, snow. Directed by Trevor Paperny, and in partnership with Edelman, we headed to Montana to set the record straight on winter tires. From a Ford F150 to Porsche 911 to Toyota Camry, we tested a variety of rides and their tires on our custom winter course, challenging common misconceptions of which is better – stock tires or winter tires for the snow season. Captured at every angle, we set audiences behind the wheel, riding shotgun, soaring high above, or right next to the spinning tread to deliver an engaging, entertaining, and educational docu-style experience that made them rethink how to gear up their rides in the winter.