Thirst Trapped.
Dunkin’
Dunk N' Pump
- Video Production
- Casting
- Editorial
- Sound Design & Mix
- Color
The Challenge
Dunkin’ wanted to launch its new iced protein refresher in a way that would break through and make noise. The goal was to create a cultural moment that felt bold, fun, and unmistakably Dunkin’.
The Spark
What better way to introduce the drop than with Meg Thee Stallion, whose energy and confidence mirror the product’s vibe: cool and built to fuel you through the day.
The Delivery
Directed by Luke Orlando, the spot brings Dunkin’s new iced drink into Meg’s world with playful confidence and pop-star glam. Shot at a custom gym-meets-glam set, the campaign positions Meg as the ultimate hype woman.
