America Runs on Drama
Dunkin’
The Value Affleck
- Video Production
- Casting
- Editorial
- Sound Design & Mix
The Challenge
Dunkin’ needed a campaign that could spotlight its $6 Meal Deal, while still delivering on humor, performance, and star power.
The Spark
What if we spoofed reality TV and introduced the world to Jen Affleck: Ben’s (alleged) cousin and the self-proclaimed “Value Affleck”?
The Delivery
Directed by Jimmy Tatro in his commercial debut, the campaign plays out like a glossy reality show inside a Dunkin’. Using confessionals, awkward reveals, and fast cuts, the spot delivers a mockumentary-style showdown between Jen and Ben Affleck. The result was a playful, star-studded spot that turned a simple meal deal into a full-blown family feud.
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