Dunkin’ The Value Affleck
America Runs on Drama
- Challenge
- Dunkin’ needed a campaign that could spotlight its $6 Meal Deal, while still delivering on humor, performance, and star power.
- Spark
- What if we spoofed reality TV and introduced the world to Jen Affleck: Ben’s (alleged) cousin and the self-proclaimed “Value Affleck”?
- Delivery
- Directed by Jimmy Tatro in his commercial debut, the campaign plays out like a glossy reality show inside a Dunkin’. Using confessionals, awkward reveals, and fast cuts, the spot delivers a mockumentary-style showdown between Jen and Ben Affleck. The result was a playful, star-studded spot that turned a simple meal deal into a full-blown family feud.
- Awards
TELLY AWARDS 2026
SILVER WINNER Craft – Directing
SILVER WINNER Craft – Use of Comedy
- Services
- Video Production, Casting, Editorial, Sound Design & Mix
