Crack Open the Unexpected

The Challenge

Pacifico needed a cinematic campaign that pushed past the usual beer ad tropes and captured its brand of laid-back, off-the-beaten-path adventure.

The Spark

What if we made spontaneity the focus, following curious characters as they ditch the map, follow the music, and stumble into unforgettable moments with Pacifico in hand?

The Delivery

Directed by Nolan Goff, the campaign leans into Pacifico’s “Find Your Own Way” ethos, blending sunlit realism with a sense of discovery. Each film drops viewers into lived-in environments, a moody bar, a buzzing rooftop, an art gallery off the grid, and invites them along for the ride. From surf myths shared over beers to impromptu rooftop concerts, the campaign captures the thrill of following instinct instead of directions. With natural performances, golden hour cinematography, and layered sound design, the work positions Pacifico as more than just a beer.