Aperol Home for the Aperolidays

Aperol brought Hilary Duff back for the Aperolidays campaign after partnering with her this year on tour. The job was to cast five actors as her close friends who felt like they’d known her for years, and capture the festive energy of Hilary finally home, enjoying the holidays with them.

People already love the social energy of an Aperol Spritz, but the holidays everyone pictures can feel forced and formal. So instead of the expected holiday party spot, the team built a looser, more spontaneous take on the holidays, with the Aperol spritz at its center.

Directed and shot by Kate Adams, the spot opens on the holiday trappings people dread, the dusty china and the ornate tablecloth, before Hilary, home from a whirlwind year on tour, sets them aside to throw an Aperoliday. To keep it real, Kate cast for chemistry, so the party played like actual friends gathering and embracing new traditions.